1.Preface

2.It’s Up To You
It’s All About Personality; The Dream Of Working For Yourself; The Financial Reality; Money In The Bank; A Look In The Mirror; A Family Affair; Going It Alone; It’s Time;

3.Who Is My Market?
International Market; Summary; Domestic Market; Short-Break Holidays;

4.Who Is Your Customer?
Getting Your Facts Straight; Fast Facts; Capturing Your Target Market; Niche Markets; The Corporate Market; Single Travellers; Women Travellers; Alternative Lifestyle; People With A Disability; Dietary Requirements; Family Market; No Pets; No Smoking; No C

5.Preparing Your Property
Location; Local Government And Your Bed & Breakfast; To Convert, Buy Or Build?; An Exercise In Financial Viability; Tips For Buying An Established B&B; Convert To What?; Signage; First Impressions Count; Your Entrance; Living Rooms; Dining Rooms; The Kitch

6.Doing Your Homework
Scout’s Honour; Financing; Starting Your Own Bed & Breakfast; Buying An Established B & B; Is It Going To Work?;

7.Doing Your Feasibility Study
Issue Analysis; Your Planning; Writing Your Feasibility Study; Your Financial Viability; Your Decision;

8.Putting The People Back In Service
Communicating With Prospective Guests; Reservation Details; Features And Benefits; Special Needs; Local Activities And Attractions; Written Correspondence; Deposits And Cancellations; Here At Last; Be Attentive; Dress For Success; Smoking; Behaviour; Staff

9.Housekeeping
Being Prepared; A Cleaning Checklist; Taking Care Of Your Furniture; The Outside;

10.Occupational Health And Safety
Fire Safety; A Safe Place To Stay; A Safe Place To Work; Safety In The Kitchen; The Future; First Aid;

11.Food And The Bed & Breakfast
Breakfast Options; Lunch; Morning And Afternoon Tea; Dinner; Eating With Guests; Knowing The Restaurants, Cafes And Pubs In Your Area; Presentation; Liquor Licences; Purchasing Tips; Recipe Ideas;

12.Day-To-Day Operations
Bookings; Bookings And The Internet; Customer Relationship Management; Online Reservations; Guest Registration; Insurance; Payment; Methods Of Payment; Financial Records; Banking;

13.The Hospitality Industry And You
The Structure Of Tourism Authorities; Local Tourist Organisations; B&B Classification; Symbols;

14.Marketing Your B&B
Marketing Concept; Market Research; Marketing Strategy; Target Marketing; The Marketing Mix; Products And Services; Promotion And Advertising; Marketing Performance; Public Relations; How Much Marketing Do I Need?; Bed & Breakfast Guides; Marketing Plan; B

15.The Fundamentals Of Business
Financing; Choosing A Legal Structure; Registering A Business Name; Setting Your Room Rate; Taxation And The Bed & Breakfast; Vat; Computer Literacy; Purchasing A Computer; Search Engines; Creating A Web Page; Choosing An Internet Provider;

16.Writing Your Business Plan
Why Have A Business Plan?; Your Starting Point; The Business Plan Structure; Summary;