1.Preface

2.Writing A Business Plan
Understanding The Need For A Business Plan; Assessing Yourself; Choosing Your Business; Gathering Your Information; Compiling Your Business Plan; Designing Your Plan; Simplifying Your Plan; Editing Your Plan; Checklist; Case Studies;

3.Your Business Idea
Planning Your Legal Entity; Choosing Your Trading Name; Defining The Nature Of Your Business; Describing Your Products Or Services; Protecting Your Business Idea; Defining Your Business Objectives; Compiling Your Mission Statement; Describing Your Location

4.Defining Your Market
Why Use Marketing?; Researching Your Clients; Segmenting Your Market; Compiling Your Market Research; Designing Your Questionnaire; Analysing Your Competition; Analysing Your Product Life; Setting Your Selling Price; Checklist; Case Studies; Action Points;

5.Compiling Your Marketing Plan
Making A Swot Analysis; Balancing Your Marketing Mix; Defining Your Marketing Objectives; Promoting And Advertising Your Business; Monitoring The Response; Checklist; Case Studies; Action Points;

6.Your Operational Plan
Choosing Your Channels Of Distribution; Finding The Right Premises; Meeting Safety And Quality Standards; Obtaining Stock And Materials; Controlling Your Level Of Quality; Employing Your Key Personnel; Organising Your Book-Keeping; Insuring Yourself And Yo

7.Your Sales Forecast
Projecting Your Sales; Compiling Your Profit And Loss Forecast; Drafting Your Cashflow Forecast; Vat Payable; Understanding Your Balance Sheet; Producing Your Balance Sheet; Breaking Even; Checklist; Case Studies; Action Points;

8.Your Financial Analysis
Specifying Your Financial Needs; Planning Your Borrowing; Understanding The Various Types Of Finance; Timing Your Finance; Assessing Other Sources Of Finance; Raising Your Finance; Checklist; Case Studies; Action Points;

9.Adding Your Appendices
What To Include In Your Appendices; Positioning Your Appendices; Presenting Your Appendices; Compiling Your Appendices; Numbering Your Appendices; Checklist; Case Studies; Action Points;

10.Presenting Your Plan
Composing Your Introductory Letter; Submitting Your Plan; Explaining Your Business; Making A Winning Proposal; Shopping Around; Checklist; Case Studies; Action Points;

11.Running Your Business To Plan
Monitoring Your Business; Using Your Business Plan; Managing Your Cashflow; Keeping Business Accounts; Checklist; Case Studies; Action Points;