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GET FREE PUBLICITY »

Getting Free Publicity

 

[ Buy this book ] I s there something here that’s new, free or amazing?’ That’s how journalists often judge news stories. This book, which is all about promoting your business or organisation in the press, is certainly new. The book’s not free – but it will certainly hel... [ Read More ]

About the Author

Pam Austin, Bob Austin - Pam and Bob Austin have spent over 25 years working in press relations, helping small businesses get free press coverage.

 

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Newsletter

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1.Introduction

2.Getting Noticed By Your Customers
The Basics; Editorial Versus Advertising – Some Facts And Figures;

3.Making Your Mark With Journalists
Life On Planet Journo; Give Themstories; Be Very Nice To The Editor; Always Ask: ‘what’s Your Deadline?’; Whatever Happens, Don’t Lie;

4.Getting Media Attention
Press Releases; Articles; Case Studies; Photographs; Press Lists; Press Release Stationery; Features Monitoring; Corporate Backgrounder;

5.Getting Your Copy Published
Give Them Facts; Don’t Sell’ – They’re Not Buying; Make It Short And Sweet; Anticipate Questions; Weed Out The Superlatives; Avoid Initial Caps; Other Stylistic Stuff; Layout;

6.Telling Your News – Press Releases
Getting Your Story On The Page; What Makes A Story?; Latch On To Current Running Stories; Write For Slots; ‘shaping’ The Release; Researching Press Releases; A Final Word Of Warning; Some Examples Of Press Releases;

7.Becoming An Industry Guru – Articles
Finding Article Opportunities; Placing Articles; Writing The Article; Some Useful Tips;

8.‘if It Worked For Them...’ – Case Studies
Points To Consider; Case Study Shape; Case Study Shape – Example; Preparing For The Case Study; On The Day;

9.Face To Face – Working With Journalists
Points To Remember;

10.Face To Face – Media Interviews
The Positive Interview; The Defensive Interview; The Explorative Interview;

11.Face To Face – Holding Effective Press Conferences
When To Hold A Conference; Date And Time; Venue; Invitations; Press Packs; Speakers; Refreshments; Afterwards;

12.And If They Get It Wrong...
Move Quickly; Think Before You Act; Negotiate First; Getting An Apology Printed;