1.Acknowledgements

2.All About You
Why Do You Want To Run A Pub?; Your Goals, Ambitions And Values; Your Skills And Experience; Your Personality; Your Health; Ability To Hold A Licence; Your Financial Resources; Family Factors; Your Support Network; Training; Qualifications;

3.What Kind Of Pub?
What Kind Of Pub Do You Want To Run?; Your Ideal Pub; Style Of Operation; Location, Location, Location; Deciding To Buy Or Rent; Tenancy; Lease; Franchise; Freehold; Managed Houses; A Pub Can Meet Different Needs;

4.Finding The Right Pub
The Right Pub For You; Where To Look; Shortlisting Suitable Pubs; Visiting Your Shortlisted Pubs; Customer Profiles; Location Profiles; The Pub Itself; Swot Analysis; Gathering Facts And Figures; Expectations And Obligations; Price Research And Competition

5.Funding The Business
How Much Will It Cost?; Tenancy; Lease; Freehold; Other Expenses; Where To Find The Money; Types Of Borrowing; Summary Of Funding Sources And Other Support;

6.Licensing Law
Overview; The Situation In England And Wales; Processing Applications; Premises Licence; Designated Premises Supervisor; Personal Licence; Criminal Records Checks; Convictions While Holding A Personal Licence; The Law Relating To Hours Of Opening; The Law

7.Planning For Success
The Business Plan; Why Do You Need A Business Plan?; Who Should Write The Business Plan?; Research And Preparation; What Is Included In The Business Plan?; Presentation Of Your Business Plan;

8.Applying For A Tenancy Ornew Lease
Breweries And Pub Companies; How Pub Vacancies Are Filled; The Role Of The Business Developmentmanager/Area Manager; Registering With A Brewery Or Pub Company; Application Forms; Interviews; Negotiating Terms; Being Offered The Pub; Viewing The Pub; Fixtur

9.Buying A Freehold Property
Buying The Freehold; Being Prepared; Finding Your Freehold; Assessing Different Pubs; The Buying Process; Practical Issues;

10.Professional Services
Why You Need To Employ Professionals; Solicitors; Accountants; Property Surveyors; Licensed Trade Valuers; Licensed Trade Stocktakers; Licensed Trade Organisations;

11.Business Structure
The Legal Structure Of Your Business; Sole Trader; Partnership; Partnership Agreements; Limited Liability Partnership; Limited Liability Company;

12.Opening A Bank Account
Business Banking; Choosing A Bank; Opening A Business Bank Account; Running Your Business Accounts; Safety And Security; How To Accept Debit And Credit Cards;

13.Arranging Insurance
Insurance Cover; Insurance Brokers; What Insurance Cover Do You Need?; Some Important Considerations; Some Insurance Terms;

14.Book-Keeping And Accounts
Book-Keeping; Year–end Accounts; Vat; Income Tax; Capital Gains Tax; Capital Allowances; Self-Assessment; Paying Your Tax; National Insurance; Corporation Tax For Limited Companies;

15.Marketing
What Is Marketing?; Identifying What Customers Want; Satisfying Customer Needs; Targeting Your Customers; Communicating With Customers; Evaluating Your Marketing Activity; Image And Standards; Specific Methods Of Communicating; Other Marketing Activity; Re

16.Staff
Benefits Of Having Great Staff; Staff That Come With The Business; Staff Turnover; Taking On New Staff; Contracts Of Employment; Communicating With Staff; Staff Incentives; Minimum Wage; Other Rights On Pay; Stakeholder Pensions; Grievance Procedures; Disc

17.Drinks
Your Product Range; Beer Styles; Packaging Of Beer; Cider; Draught Dispense; Glassware For Beer; Cellar Management; Maximising Sales Of Beer And Cider; ‘ready To Drink’ Products (Rtds); Maximising Sales Of Rtds; Bottle Fridges; Wine; Maximising Wine Sales;

18.Pub Food
Eating Out; What Type Of Food Should You Offer?; Types Of Pub Food Operations; Starting Catering; Your Menu; Pricing Your Menu; Menu Engineering; Control Your Costs; Service; Suppliers; Buying Equipment; Food Legislation And Safety; Other Legal Requirement

19.Amusement Machines
Machine Income; Machine Rental; Buying An Awp; Machine Controllers; Awp Machine Players; Your Pub Image; Permits; Gambling Act 2005; Issues Affecting Machine Income; Amusement Machine Licence Duty (Amld); New Technology; Maximising Your Awp And Swp Income;

20.Complying With Other Regulations
Regulations; Performing Right Society; Phonographic Performance Limited; Fire Safety Law; Health And Safety Law; Coshh Regulations; Riddor; Disability Discrimination Act 1995; Smoking Legislation; Door Security Legislation;