1.Introduction

2.Countryside Survival Skills
Your Driving Factor; Risk Taking: Prudence To Recklessness; Adjusting To Downsizing; Skills You’re Going To Need; Your Health; The Downside Of Country Life; Your Family; Your Friends;

3.The Right Job
Narrowing Down Your Options; That Eureka Moment; What Can You Do?; Career Or Psychometric Testing; The Job; Do You Have The Passion?; Do You Have The Usp?; Location, Location…; Common Mistakes To Avoid;

4.Your Market Research
The Art Of Questioning; How To Stop People On The Street; What To Ask; Your Target Customer; Checking On The Competition; Suppliers; Other Research; If You’re Really Serious; Ongoing Research; Trading Standards;

5.The Business Plan
What Is A Business Plan?; Why It Works; What To Put In Your Plan; Setting Out Your Business Plan; What To Do With It; What To Do If It Reveals Serious Flaws; Updating And Using Your Plan;

6.Business Help And financial Support
Organisations That Help You Directly; Arts And Crafts; Agriculture/Farming; How To Improve Your Chances Of Getting A Grant; Organisations That Help You Indirectly; Objective One And Two Areas; Other Sources Of Help And Advice;

7.The Moneypart1: Before You Start Trading
Business Bank Accounts; The Start-Up Money You’ll Need; How Business Borrowing Works; Who To Borrow From; The Art Of Pricing; Fixed And Variable Costs; Break-Even Point; Mark-Up; Market Testing; Discounting And Money Off; Sales Forecasts; Sales Forecasts:

8.How To Create Your Business
What’s In A Name?; Thinking Up Your Name; How To Formally Set Up The Business; Franchises; Rules And Regulations;

9.Working From Home—the Best Option?
Are You Ready For It?; The Practicalities; Your Work Space; How To Stay Sane; Permissions; Insurance; Counciltax And Business Rates; Mortgage Tenancy Agreements; Other Websites;

10.Spreading The Word:How To Advertise
Making Your Name Visible; Being Memorable; Targeted Advertising; Preparing Promotional Literature; How Much To Spend On Advertising; News Releases And How To Write Them; The Launch!;

11.How And Where To Sell
The Art Of Selling; Repeat Business; Selling At Craft Fairs And Markets; How Craft Fairs Work; Selling A Service; Selling At Christmas; Beating The Competition – Nicely; Free Samples; Trade Fairs; Selling Through Agents; Your Own Premises; Selling Through

12.Setting Up Your Own Website
Do I Need My Own Website?; Questions To Ask Yourself; To Build Or Not To Build; Internet Versus Conventional Advertising; The Design; Common Mistakes; Links To Other Sites; Taking Payment Over The Internet; Security; Monitoring Visitors; Domain Names; Regi

13.Bartering
A Way Of Life; What Can Be Bartered; How The Lets System Works; Policing The System; Business Opportunities; The Greatest Enemy; Time Banks; Tax And Insurance;

14.You’ve Started Trading
Trading Tips; Work/Life Balance; Health Insurance And Critical Illness Cover; Customer Care; Customer Feedback; Customer Complaints; Security And Shoplifting; Chasing Up The Money;

15.The Moneypart 2: After You Start Trading
Tax; National Insurance; Corporation Tax; Vat; Capital Gains Tax (Cgt); Importand Export; Tax Returns; Doing Your Business Expenses; Profit And Loss Account; Balance Sheet; How Much To Do Yourself; Keeping Records;

16.Growing Your Business
Overtrading; Going Into Profit; How To Increase Sales; Why You Want Cash Reserves; Why You Need (Some) Stock Reserves; Counting Your Chickens; How To Be The Boss; Key Drivers, Or How You Know You’re On Track; Cashflow; Borrowing; More Vat; Striking The Bal