1.Preface

2.Getting Started
What’s Holding You Back?; Learning To Handle Success; Overcoming The Mental Blocks; Fighting Back; Checking Your Readiness; Case Studies; Action Points;

3.Finding Ideas
Looking Right In Front Of You; Cashing In On Change; Carving A Niche; Acquiring Commercial Skills; Working On Your Self-Esteem; Choosing Atrading Name; Checking Your Readiness; Case Studies; Action Points;

4.Creating A Winning Business Plan
Planning Ahead; Making Sure The Plan Is Yours; Your Blueprint For Success; Getting Help From The Public Sector; Getting Help From The Banks; Checklist; Constructing Your ‘blueprint Forsuccess’; Case Studies; Exercises;

5.Funding Your Enterprise
Getting Your Hands On Some Seedmoney; Start-Up Costs; Getting Outside Finance; Approaching The Public Sector; Approaching Potential Funders; The Plan That Will Fix Your Funding; Presenting Your Case; Checklist; Case Studies; Action Points;

6.Planning Ahead
Choosing A Partner; Case Studies. Going Into Partnership; Measuring The Competition; Competitive Analysis; Finding The Right Premises; The Systems You Will Need; Deciding Your Business Status; Understanding The Basics Of Taxation; Preparing To Survive – An

7.Marketing Your Enterprise
Debunking The Marketing Myth; Creating The Right Personal Image; Marketing Research; Above The Line Promotion; Avoiding Mistakes In Small Businessmarketing; Case Studies; Action Points;

8.Cultivating The Selling Habit
How To Begin; Learning To Negotiate; Prospecting For Customers; Making Your Appointments; Clinching A Deal Face-To-Face; The Ten Commandments Of Selling; Ten Ways To Increase Your Sales; Ten Ways To Convert Prospects Intobuyers; Case Studies; Action Points

9.Developing The Right Qualities
Seventeen Essential Qualities; Discovering Ambition; Qualities To Add Steeliness; Relating Well To People; Smoothing Down The Rough Edges; Case Studies; Action Points;

10.Maintaining Progress
Controlling The Cash Flow; Negotiating Successfully; Succeeding Through Strategy; Boosting Your Decision-Makingprowess; Feeling The Fear; Avoiding Costly Mistakes That Cripplesmall Business; The Golden Rule Of Personal Integrity; Never Allow Your Route To

11.Powering Your Way To Success
Your Secret Powers; Moving Mountains; Are You Ready?; Actual Case Study; Looking To Your Future; Action Points;

12.Why Women Excelin Small Business
Women’s Vs Men’s Needs; The Value Of Personal Goal-Setting; Deciding The Right Time To Start Up Onyour Own; Narrowing The Focus To Meet Yourobjectives; Matching Personal Interests Withmarketplace Needs; Visualising Yourself In Business; Appreciating Your S

13.Why You Need A Website Even If your Business Is Offline
Using The Internet For The Purpose Itwas Invented; Why The Internet Is Such A Wonderfulmarketing Tool; The Best Way To Create A Dedicatedwebsite;

14.Devising Master Checks For ongoing Efficiency
The Top Ten Don’ts When Starting Abusiness; Before You Open For Business; Employing The Right People; Evolving Your Purchasing Policy; Avoiding Common Start-Up Errors; Doing The Right Things To Ensuresuccess; Motivating And Rewarding Keypersonnel; Creating