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1.Introduction

2.Ideas – The Lifeblood Of Business

3.Researching Your Ideas
1. Your Customer Base; 2. Your Customer Demands; 3. The Competition;

4.Business Plans To Get Ahead

5.Freelancing For Business

6.Swot Up On Your Business

7.Setting Rates

8.Choosing Professional Advisers

9.Niche Markets
Action Checklist;

10.Finding Clients
Finding Them; Keeping Them;

11.Researching Your Target Companies

12.How To Sell Professional Services

13.Checking Out A Prospect

14.Branding Your Business

15.Building Your Brand

16.How To Leapfrog Your Competitors
Build A Profile; Develop A Strategy;

17.Better By Design

18.Profit From Ideas

19.Strategic Alliances

20.How To Use Management Consultants

21.Upsizing – Moving On From Freelancing

22.Outsourcing

23.Virtual Teams
What Is A Typical Virtual Team?; How Will It Work?; Pitfalls;

24.The Virtual Office

25.Project-Based Working

26.The B2b Marketplace

27.A Question Of Business
Expanding Your Business; Employment And Recruitment; Staff Relations; Business Communication; Good Customer Relations; Accounts And Finances;

28.Finding Out What Makes Your Business Tick

29.Transform Your Business
Dare To Dream; Define The Vision; Think Outside The Box; Join The Dots; Make It Happen;

30.The Visionary Entrepreneur

31.Entrepreneurship: Do You Have What It Takes?

32.Get Creative

33.Management Training – Shakespeare’s Way

34.Motivate Yourself

35.Successful Negotiating

36.Managing Your Time To Accomplish More

37.Delegation

38.Making The Most Of Temps

39.Multi-Tasking Made Easy

40.How To Relax If You Work From Home

41.Flipping The Switch
Confine Work To One Room; Separate Communications Systems; Establish A Structured Routine; Rituals; Plan To Take Days Off And Vacations;

42.Checking References

43.Employing Part-Time Workers

44.Managing Remote Employees

45.Handling A Freelancer

46.Staff Motivation

47.Keeping Employees Happy

48.Setting And Reviewing Salary Levels
Pay Structure; When To Review Salaries; Conducting Salary Reviews; Good Practice;

49.Managing Soured Relationships

50.Raising The Profile Of Your Business

51.Ten Steps To Self-Promotion

52.Business Cards

53.Buying Advertising

54.Making A More Powerful Presentation

55.Successful Exhibiting

56.Event Management

57.Networking For Success

58.How To Develop A Business Club To Boost Business

59.Communicate To Avoid Extinction

60.Mastering The Media

61.Getting On The Radio

62.Successful Sales Strategies

63.Inexpensive Market Research

64.Writing Effective Sales Letters
Content; What To Send; Rewriting;

65.Seven Steps To Successful Sales Letters
1. Grab Attention With An Eye-Catching Headline.; 2. Provide A Reason To Read On; 3. Explain Why The Product Or Service Is Relevant; 4. Why You?; 5. The Offer And Call To Action; 6. Make It Easy And Worthwhile To Respond Immediately; 7. Prove There’s Nothi

66.How To Make A Sale

68.Sales Calls

69.Increased Results From Customer-Focused Sales

70.Lasting Customer Relationships

72.How To Market Your Business Globally

73.Broaden Your Horizons With International Sales

74.Expanding Abroad

75.Insuring Your Deliveries

76.Do I Need A Website?

77.Real Methods For A Virtual Approach

78.E-Commerce

79.Growing An Online Business

80.E-Laws In Cyberspace

81.How To Begin A Web Article

82.Bad Web ‘righting’

83.Email Lists

84.Writing Emails That Work

85.Taking Control Of Your Emails

86.Survival Budgets

87.Raising Finance

88.Asking The Bank For Money

89.Asking The Bank For Money, Part 2-Campari

90.Basic Bookkeeping Tips

91.Cashflow Management

92.Cracking Down On Costs

93.Is Your Business Prepared For The Worst?

94.Crisis Management

95.Preparing For Your Annual Accounts

96.Tax — Keeping Records For Self-Assessment

97.Tax And Christmas Gifts

98.Trading Status

99.Business Insurance

100.Entering Into A Partnership Agreement

101.Partnership Agreements In Detail

102.Contracts

103.Data Protection And Business

104.Choosing And Renting Business Premises

105.Enhance Your Buying Power

106.It – Preventing The Crash

107.Databases